True Romance

With the sky still full of grey clouds, it would be easy to forget that summer is just round the corner. Don't get left behind in the style stakes; Spring/Summer 2011 is set to be floral affair. From delicate ditzy prints to big bold blooms, take your pick as this is a trend that has something for everyone.

For the daring amongst you, take the plunge and go all our in a full on floral maxi dress. We love this halter neck version by Firetrap, the striking orang and red hues are two key colours next season keeping you on trend...you will not go unnoticed! http://bit.ly/ggG3al

For you wall flowers out there, simply dip your toes into this trend and wear your florals at ground level with these gorgeous platform heels by Yogoego. The 70's trend is big news next season; the floral printed statement heel embraces this fully http://bit.ly/g85zLW 
Complete this classic 70's silhouette with a pair of denim flare. We've chosen this pair by Reply, the flattering dark denim finish is an instant leg lengthener - bonus! http://bit.ly/igmODa
Team them with this white vest top by Ichi http://bit.ly/g0Zx1C and your good to go!

Mary Katrantzou AW/11

Three things that inspired Mary for her AW 11 collection, Diana Vreeland, Coromandel screens and interwar period.

Holly Fulton AW/11

Three thing's that inspired Holly Fulton for her AW/11 collection - Heinz Edelmann, lips and devore.

Sneak A Peak

LFW

The week all fashionistas have been waiting for has finally arrived and LFW has finally commenced at long last. We headed down to Somerset House to check out the buzz of fashion week talk, stiletto heels hitting the catwalk and the sound of air kissing. With 170 designers show casing at LFW, including 60 new emerging designers we were excited to check it out!

Brit Awards 2011

One of our largest brands that we stock in Yogoego is UGG. We sell thousands of pairs each year, from your basic classics to fashion, we cater all needs. 

Today we went for a meeting with Dominque at UGG to check out all of the new stock so we could pick out what we wanted. 

We were amazed, beautiful beautiful sheep skin boots all lined up and piled high. It was a tough choice but we knocked it down to about 28 different styles. Now that's a lot for you buyers to choose from! And I assure you, you will find a pair you LOVE from our new range! 

KEEP YOUR EYELIDS&LASHES PEELED!

Next Generation - Pure London

Pure London. Excited? Yes, we were too. 

Excited to see what new trends we could get our hands on! Another events full of exclusive brands, new labels and collection launches. Carefully hand picked and edited brands for us to choose from for our new stock! We had a quick look around at all the booths then headed to the specific one's we had appointment's for!

A few of the brands we looked at were Forever Unique, Maggie&Me, Kuccia, Rare, Reverse to name a couple! We couldn't grab the garments off the rails fast enough, we took sample pictures and got information about each piece of clothing we ordered. 

After a long 7 hours, we had raided every corner and left feeling pretty excited about all the new stock!

Motel & Destroy!

Last Thursday Cat, Roz and Katie went to Motel Clothing and Destroy Shoes to pick out our new stock!

Here's a few samples of what to expect!

Hipstamatic

What started out as just another iPhone app, has now turned into a cult following. At the tap of a finger, the flashes and effects instantly transform the ordinary into something special It’s no wonder that we’ve all gone crazy over Hipstamatic- finally a camera phone that makes us all look amazing!. The recent Hipstamatic exhibition in London highlighted a current obsession with all things photography.

 If Hipstamatic has inspired you to pick up a camera, the only one worth buying is a Lomography. These super cute cameras produce quirky retro photos and are available in lots of colours and designs- it’s the must have girly gadget of the moment. It’s no surprise that ‘Queen of Cool’, Alexa Chung jumped on the Lomo bandwagon a few seasons back. She was spotted front row at the Chanel Couture show snapping away with her very own Diana F+ camera. We’ve all fallen in love with the Diana F Mini, in Pink… well, if it’s good enough for Alexa, its good enough for us.

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Date Night...

Be My Valentine...

Valentines Day...

Competition!

YogoEgo with love...

10% OFF ALL JEWELLERY!

And Mary...

Valentines Jewels By 'And Mary'

Newsletter!

P.s I Love You...

Our latest newsletter is based on Valentines Day, whether you love or hate it, it's still a time to go shopping! Whether it's for your self or a loved one! 

Bangles!

Bangles! 

It's the statement jewellery of the season! 

Stack them high!

Clanking, Rattling, it's what we want to hear!

Cinderella's Wardrobe!

Fairy Tale Dresses for Fairy Tale Princesses!

These beautiful Forever Unique dresses are available now, just check out...

'NEW IN FASHION'

or

Type in the name of the dress in the search bar on the website!

www.yogoego.com

Festival Pieces!

Check Out the NEW IN Fashion section for these unique Festival Pieces!

WIN * WIN * WIN

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Day Out Buying!

What's In? & What's Not?

Well we went shopping to find out!...

The girls at Yogoego have fallen in love... just in time to start planning all our festival outfits!!

Floral Print Crochet Trim Festival Top

We Love... Delicious Couture

If you’re into statement basics, then Delicious Couture is definitely a must-have for the upcoming SS 2011 season.

This eye-catching new label surprises us with its cool and cheeky retro-inspired graphic T-shirts and sweater tops. Delicious Couture‘s unique printed tops can be matched with cut off shorts and a pair of wellies for the ultimate festival look <3

Colour Pop!

Colour is serious business this Spring/Summer, so it's time to inject some bright combinations into your wardrobe! Check out our funky colour pop collection to bring some fun back into your life!

Be My Valentine...

Valentines Day is fast approaching so have a look at our Valentines collection we have put together... from sexy lingerie to special dinner date outfits we're sure theres something for all! Go on girls treat yourselves whether it be a romantic date with your beloved or a night on the town with the girls ♥

Wellies?

In need of a new pair of wellies?! For an upcoming festival...or maybe just for the small rain spells through Spring! Check out Muddz Wellies in our NEW IN Footwear...

The next stage in the Evolution of the Wellington Boot, Stylish, Fashionable, Functional and Most Importantly, in our opinion Sparkly! Just what you need to feel a bit more glam in the rain! 

For a limited time only we have 15% off footwear!

WWW.YOGOEGO.COM

New Stock!

It's getting closer and closer to Spring and Summer! Meaning...holidays! Festivals! Parties! BBQ's! So we have all your needs to be best dressed through out summer. We have a new range in stock called 'DELICIOUS COUTURE' there are some amazingly beautiful pieces including baggy sweat tops for quickly pulling over on a summer night and some bright super cute tee's for summer days! 

Check Out the stock in the NEW IN section on our web page.... www.yogoego.com