25% Off Holiday Shop | Free UK Delivery | 20% Off Footwear

A weekend treat for everyone from Yogoego.com! Offers will end midnight on Sunday. 

Style Steal | Alexa Chung

Today's star style spotlight is on Alexa Chung who looked stunning last night in a navy and brown printed tea dress at an LA launch party. Take inspiration from Alexa's look and toughen up a girly dress with a biker jacket, black leather bag and ankle boots.

Yumi Fit and Flare Dress £40

Ri2k Cross Body Bag £79

Ash Folk Fold Down Ankle Boot £229

Weekend | Free Delivery

As a special treat for the weekend Yogoego.com is offering free delivery on orders over £35 until midnight on Sunday.

Autumn's Must Have Shoe

Our star buy for this week has to be the Yogo Ego lace up platform shoes! These are the perfect shoe for the transitional period between Autumn and Winter. Chic and grown up, team them with a fitted skirt or dress for a sophisticated office outfit, or dress them down at weekends with jeans and a warm, oversize knit.

Yogo Ego lace up platform shoe £48

 If lace ups aren't your thing, try a shoe boot! Shoe boots are versatile and look stylish with almost any outfit from jeans to jumper dresses!

Ash Emma studded strap shoe boot was £160 Now £79.99

Yogo Ego leather platform shoe boot was £85 now £40

Don't forget that we are currently running a fantastic footwear promotion - 20% off ALL footwear at Yogoego.com - for a limited time only.

Just In: Hudson Jeans

We are very excited to report that one of the world's most loved denim brands - Hudson - is now available to buy at Yogoego.com!

Regularly spotted on some of the world's biggest celebrities, Hudson caused quite a commotion among the fashion press when they unveiled their new poster girl in 2009, Georgia May Jagger, who also stars in campaigns for Chanel and Versace. Other celebrity fans of the brand include Jennifer Aniston, supermodel Gisele, Fearne Cotton, Emma Watson, Nicole Richie, Kristen Stewart and Rihanna.

Rooted in Britain, Loved in LA, and internationally renowned with a huge celebrity following, Hudson mixes quality British tailoring with laid back California style, which means that they will always be comfortable, flattering, and fashion forward. We will be stocking a number of different cuts and versatile washes, including skinny, bootcut and baby bootcut so you can find the perfect fitting jean to perfectly fit your style!

Dressed up or dressed down, Hudson are all about being comfortable in your own skin. Made in the USA using only the best quality fabrics from throughout Europe, Hudson jeans are made to be the best, wear after wear.

Must Have: Polka Dot Dress

Flicking through the latest red carpet press shots of Hollywood's hottest women we've noticed that the sheer black polka dot dress by Stella McCartney is the must-have dress of the moment!

Kate Winslet, Liv Tyler, Livia Firth and Doutzen Kroes in Stella McCartney (Source: Getty)

If sheer black polka dots have captured your imagination, check out our latest addition from Yumi, a black sheer polka dot dress with sheer sleeves and a peter pan collar.

Yumi Peter Pan Collar Spot Dress £45

Luxe Lingerie

We're in love with the new range of O Lingerie which  has just gone live on the site! The lace, satin, and prints are romantic but sexy, making them the perfect styles to mix and match and wear for any occasion. The range looks lavish and luxurious, but with prices from £6 you can enjoy the luxe look for less!

O Lingerie Natasha T-Shirt Bra £25

O Lingerie Natasha Lace Hipster £12

O Lingerie Harriet Satin T-Shirt Bra £22

O Lingerie Harriet Satin and Lace Brief £9.29

London Fashion Week SS12 Round-Up: Exotic

Next up on our Spring/Summer 2012 trend agenda is exotic, travel-inspired womenswear. A trip to Indonesia made an impression on Peter Pilotto which manifested in scuba style suits, dresses and separates with oversize black zips. There was definitely a holiday feel to the collection with tropical floral embroidery, nautical rope prints, and prints in paradise reds and pacific blues. Sharp cutting and perspex heeled shoes added modernity to the collection.

Source: GoRunway.com

The go-to designer for summer beachwear is of course Matthew Williamson, but the fashion press were somewhat surprised by his new interpretation of the Spring/Summer season. Signature Williamson sarong style skirts, chiffon blouses and colourful floral prints still featured, but juxtaposed with sharp blazers, trousers and shorts the collection retained a summer in the city feel. Japanese blossom prints, ostrich feathers, and shell encrusted bags added an exotic edge to the vibrant palette of coral, orange and green.

 

Source: GoRunway.com

 Sharp tailoring also featured alongside Japanese prints in Julien Macdonalds collection which has been described at a fusion of Montecarlo and Japan. Blue dragon prints, delicate embroidery and origami tailoring are fused with ultra glamorous floor length gowns, metallic dresses, feminine fringing and oversized sunglasses. 

Source: GoRunway.com

London Fashion Week SS12 Round-Up: Pastels

It's been almost impossible to stop flicking through coverage of London Fashion Week, especially with all the live streaming and tweeting sharing instant updates from the shows. With another few days of fashion mania still to go, we thought we would offer up a little digest of one of the trends that has dominated the shows in London so far...

Pastel palettes have been prevalent at many of the season's hottest shows - quite a contrast to the brights and neons that have been the dominant for the past couple of seasons. Leading the way in candy pastels was London's treasured design duo PPQ, offering cute shirt dresses, blouses, crop tops and micro skirts alongside Southern style double denim, hot pants, and embellished jeans.

Source: GoRunway.com

 Another show that was causing quite a stir was House of Holland. The celeb guestlist which included Pixie Geldof, Marina Diamandis, Nicola Roberts and Eliza Doolittle was almost as much a topic of conversation as the show itself!  Two-tone pastel shirts and shirt dresses were styled with high waisted denim and snakeskin braces to create a blend of masculine and feminine. Pink and purple tartan then followed, accessorized with braces and fishnet, echoing the punk movement of the 80's.

Source: GoRunway.com

One show that especially stood out in London for being a rather bold collection of retro inspired pastels was Richard Nicoll. PVC, neoprene, lurex, plastic and metallic lace places a modern twist on sixties swing coats and shift dresses in baby blues, pinks and creams.

Source: GoRunway.com

Nicoll's show in particular has provoked some fierce discussion within the fashion industry; Dolly Jones of Vogue has labelled it a 'Marmite' show - you either love it or hate it. What do you think - love or hate?

Fashion Week Essentials

As we wait for the world to report on next season's trends from London's hottest designers, we have been taking a peek at what fashion insiders have been wearing to the shows across the pond.

We've plucked out our five favourites staple pieces from NYFW - each worn with a twist...

Which is your favourite?

1. Masculine tailored trousers

Monochrome (source: imaxtree)

Autumnal (source: imaxtree)

2. The sheer maxi

Grunge-glam (source: imaxtree)

Rainbow brights (source: imaxtree)

3. Colour blocking

Contrast (source: imaxtree)

Neon (source: imaxtree)

4. Printed trousers

Girly (source: imaxtree)

Animalistic (source: imaxtree)

5. Midi skirts

Nude (source: imaxtree)

Bold stripes (source: imaxtree)